What inspires us...

Below is a library of resources and ideas found by us or shared with us by our friends and client network. It’s a collection of articles, radio stories, infographics and videos that relate to our work and broaden our thinking: our favorite content from the internet and beyond. Original commentary gives insight into our process and poses questions about the world inside and outside of the studio.

We are inspired by Nature’s Fortune: How Business and Society Thrive by Investing in Nature. Tercek writes that saving special place by special place as the sole conservation strategy will not be enough anymore. We need to look holistically at land stewardship and maintaining resource health across jurisdictions, on both public and private lands. “The breakthrough insight is when companies recognize that the services they rely on from nature but heretofore took for granted and got for free, such as clean water and flood protection, will be neither guaranteed nor free in the coming years.”

We continue to be stirred by Seth Godin’s blog which is based on the notion of “Make Something Happen.” His book, What to do when it’s your turn, is a book about helping people “do work that matters.” We particularly like his piece titled “Toward Civilization.” We should never forget to speak up, care a little more and "say, 'wait,' when they cross the line, when they pursue profit at the cost of community, when they throw out the rules in search of a brawl instead” because “…the race to the bottom and the urge to win at all costs aren't new, but they're not part of who we are and ought to be.”

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Cultivate was founded to help change the way people think about improving and managing land. We are a California State Certified Small Business (SB) as well as a Certified Disadvantaged Business Enterprise (DBE).