Amie MacPhee, Founder
Amie leads the strategic and creative teams at Cultivate. Amie’s strength is in helping clients and communities translate their vision into innovative designs and implementation approaches. She cares deeply about changing the “business as usual” approaches to designing and improving our environments and is passionate about crafting solutions that cultivate places of lasting value. This includes helping to guide creative teams, communities, and stakeholders through the process of crafting a fully thought-out vision to realize project and neighborhood goals. (more below)
We are a small studio with big firm experience,
that is responsive, nimble and creative to bring about customized design and planning solutions.
We also help to assemble consultant teams that provide the expertise needed to meet
project goals. We are serial collaborators, communicators and relationship builders so
that a common vision and solution is crafted for each of our projects.
Founder and owner
Amie’s training in Landscape Architecture and Environmental Design at UC Berkeley gives her a broad background in conservation, community planning and landscape design. Coupled with her 30 year history as a Principal at Hart Howerton, an international planning and architecture firm best known for large-scale conservation- based development, she brings a rich history of experience, knowledge and thoughtfulness to all design and project endeavors. She founded Cultivate in 2011 to bring together her interests in reinventing the way we improve land to deliver beautiful, resilient places around a successful economic model. Outside of work, Amie is busy finding great hiking spots, playing with her camera, sipping a warm cup of coffee and chilling with family and friends. If she could have a conversation with her heroes, Maira Kalman, Abraham Lincoln and Randall Arendt, she would.
Amie always speaks her truth. She is one of the most authentic people I know and that is reflected in innovative and authentic designs.
- Amy Levi, Founder, Strada Advertising, CO
Owner and Lead Designer
Carrie provides landscape design and land planning expertise at Cultivate. She is a licensed Landscape Architect and has more than 15 years of experience in the core areas of landscape architecture, environmental studies and land planning. Carrie is a truly passionate designer and is an expert at organizing ideas into clear, simple and sustainable design solutions. When she is not working on Cultivate projects she is busy hiking the trails of the Bay Area or tooling around in her own emerging garden.
Zina provides bookkeeping expertise at Cultivate. She helps keep our numbers in order while we focus on keeping our studio productive, creative and innovative. Zina enjoys cooking for her family and friends. She loves the outdoors and being able to take in all the serenity that surrounds her.
Grace provides all around studio support from human resources to business strategy and systems organization. She fulfills the role of our studio’s comptroller as well as assistance in keeping us organized. When Grace takes a break from her work at Cultivate, you can find her playing with her two daughters, hiking to waterfalls, or out to eat something tasty.
In addition to our core team we partner with professionals to bring the benefit of a wide range of expertise to our clients:
Sandra Kulli // Kulli Marketing
Sandra combines her talents of a deep knowledge of the real estate development industry, branding and storytelling to focus on how we should be building in the 21st century to create long lasting, vibrant communities.
Marianna Leuschel // New Agency
Marianna's strength is in helping clients translate and communicate a project vision into strategic and creative solutions.
Brendan Kelly // AIA
Brendan has deep expertise in all areas of design and development including visioning, strategic planning, conceptual design, portfolio management, project management, site planning and architecture, construction management, interior design, and sales.
101 The Embarcadero
San Francisco, CA 94105
Cultivate was founded to help change the way people think about improving and managing land.
We are a California State Certified Small Business (SB) as well as a Certified Disadvantaged Business Enterprise (DBE).